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A Millionaire's Journey Welcomes

Valerie Daniels-Carter


After years of struggle, hard work and even tragedy, it is now time for Valerie Daniels-Carter to have it her way. The president and chief executive officer of the largest African-American-owned restaurant franchise V & J Holding Companies, Inc. has reaped the benefits of a strong work ethic and faith in God. Under the helm of Daniels-Carter, the Milwaukee, Wisconsin-based corporation operates more than 100 Pizza Huts and Burger Kings in four states.

Daniels-Carter received a bachelor of arts degree from Lincoln University and went on to receive a master's in business administration degree from Milwaukee's Cardinal Stritch College.

Her dream began in 1984, when she opened her first Burger King restaurant in Milwaukee. With little knowledge about the fast-food industry, the entrepreneur took two years to learn the ropes prior to starting her first franchise.

Once she was confident with her developing management skills, Daniels-Carter opened her second restaurant a year later and the third one soon after.

This savvy CEO has been recognized for her accomplishments. Her company was placed on Black Enterprise magazine's list of top 100 black-owned businesses in the country. She has also appeared on Essence Books' List of "50 of the Most Inspiring African Americans," sharing the honor with the likes of Oprah Winfrey and Colin Powell.


"Don't allow anyone or anything to
prevent you from achieving excellence."

She has been instrumental in the development and implementation of numerous community projects, including the Daniels-Carter Youth Center and Jeffrey A. Carter Sr. Center for Community Empowerment and Family Reunification. She consistently provides relief to the distressed by supplying basic necessities to families in need due to unforeseen circumstances and partners with Prison Ministries by assisting families of incarcerated individuals.

While her business blossomed, Daniels-Carter had to overcome the loss of two important people in her life. In 1999, she lost her husband in an accident, and the following year, her mother passed away. Through it all, she has maintained her vigorous life-style, while acquiring awards and recognition along the way. She does all this while reminding herself and others, "Don't allow anyone or anything to prevent you from achieving excellence."

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