Millionaire's Journey Welcomes
After years of struggle,
hard work and even tragedy, it is now time for
Valerie Daniels-Carter to have it her way. The
president and chief executive officer of the largest
African-American-owned restaurant franchise — V
& J Holding Companies, Inc. — has reaped the
benefits of a strong work ethic and faith in God.
Under the helm of Daniels-Carter, the Milwaukee,
Wisconsin-based corporation operates more than 100
Pizza Huts and Burger Kings in four states.
Daniels-Carter received a
bachelor of arts degree from Lincoln University and
went on to receive a master's in business
administration degree from Milwaukee's Cardinal
Her dream began in 1984,
when she opened her first Burger King restaurant in
Milwaukee. With little knowledge about the fast-food
industry, the entrepreneur took two years to learn
the ropes prior to starting her first franchise.
Once she was confident with her
developing management skills, Daniels-Carter opened her
second restaurant a year later and the third one soon
This savvy CEO has been
recognized for her accomplishments. Her company was placed
on Black Enterprise magazine's list of top 100 black-owned
businesses in the country. She has also appeared on
Essence Books' List of "50 of the Most Inspiring
African Americans," sharing the honor with the likes
of Oprah Winfrey and Colin Powell.
"Don't allow anyone or
prevent you from achieving excellence."
She has been instrumental in the
development and implementation of numerous community
projects, including the Daniels-Carter Youth Center and
Jeffrey A. Carter Sr. Center for Community Empowerment and
Family Reunification. She consistently provides relief to
the distressed by supplying basic necessities to families
in need due to unforeseen circumstances and partners with
Prison Ministries by assisting families of incarcerated
While her business blossomed,
Daniels-Carter had to overcome the loss of two important
people in her life. In 1999, she lost her husband in an
accident, and the following year, her mother passed away.
Through it all, she has maintained her vigorous
life-style, while acquiring awards and recognition along
the way. She does all this while reminding herself and
others, "Don't allow anyone or anything to prevent
you from achieving excellence."
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